Abercrombie & Fitch
A Digital Redemption Campaign
Art Direction, Strategy
Insight: Nostalgia in millennials is still powerful.
Big idea: To address and make better what once was criticized of them - but in a way that isn't too loud.
Consumer insight: Despite brands moving online, we are still manually figuring out if an item fits us or not, and it's highly inconvenient.
Co-Art Director: Katie Chen
Big idea: To address and make better what once was criticized of them - but in a way that isn't too loud.
Consumer insight: Despite brands moving online, we are still manually figuring out if an item fits us or not, and it's highly inconvenient.
Co-Art Director: Katie Chen
